Universal McCann Worldwide CEO Nick Brien, whose 20-year career has made him one of the most influential executives in the world of integrated marketing and advertising, will deliver the opening keynote address at the ad:tech New York Interactive Marketing Conference on November 6. It was also announced that political blogger Arianna Huffington, whose Huffington Post blog has become a touchstone of digital media, has also been added to the ad:tech program.
The 2007 conference will be a wide-ranging discussion of the ways in which the digital medium is transforming every aspect of marketing and advertising from content to delivery method to enabling technology. Over the past two decades, Brien has been at the center of every major paradigm shift during a career that included stops at Publicis Groupeâ€™s Leo Burnett and Starcom prior to taking the helm at Universal McCann.
Huffington will join the keynote roundtable, â€œThe State of the Industry: Presented by the IAB,â€ on November 7. The discussion will be led by IAB President and CEO Randall Rothenberg.