While mobile startups and networks are fast proliferating, a new study made by communications company Universal McCann shows that advertising on mobile Internet is a turn off to about 61% mobile users.

Tom Smith, Universal McCann’s research manager for Europe, Middle East and Africa, stated that people often get irritated when being interrupted, and that this applies to traditional media as well. Hence, if consumers don’t like the content that’s being fed to them, they go elsewhere.

Even more interesting is that, in a sample of 9,500 mobile users in 21 countries, 71% would opt to shell out money on licensed music, videos and games, instead on those social network functionalities (podcasts, shared photos, and other user-generated content).

I’m gonna have to agree — given this study, social networks might have to rethink of other ways to monetize their mobile services.

Via MocoNews.

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