Universal Pictures, one of the world’s leading media and entertainment companies to a global audience, has partnered with wireless infrastructure and interactive applications company, MINICK, to to build and manage their mobile film portals on a global basis.

The partnership is designed to provide Universal with a scalable, streamlined framework to rapidly deploy mobile websites and develop significant mobile presence for their brands to complement existing distribution through mobile operators.

“We have only scratched the surface of what mobile can truly achieve and over the coming years the types of services, data collection and interactive initiatives used by Universal Pictures and other MINICK clients will only grow and become richer,” said Lourens de Beer, MINICK UK’s Managing Director.

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