The Consumer Electronics Association (CEA), the trade group for the consumer electronics industry best known for putting on the yearly CES show in Las Vegas, released research today which suggests 72% of American adults have broadband access. They see an increasing demand for content-rich entertainment options and lower prices for access as key factors in future high speed Internet adoption.
The research study determined 57.8 million U.S. households subscribe to broadband at home, an increase of 21 percent in the last 12 months. 75 percent of households with Internet access subscribe to broadband. For these households, 65 percent decided to upgrade for a faster Internet connection. For non-subscribers, 15 percent say price is the number one reason they don’t have broadband in the home.
Broadband access outside of the home is also on the rise, with consumers going online through work, public libraries, and schools as well as even through portable devices like wireless phones.
â€œWith 20 percent of non-broadband subscribers expecting to adopt this service in the next two years, future growth looks strong,â€ said CEA President and CEO, Gary Shapiro. â€œYet, competition among broadband service providers must stay robust for this expected growth to prevail. Consumers must have access to media-rich entertainment content they can use anytime, anywhere at a reasonable price.â€