U.S. Retail E-Commerce sales up by 19% in October
comScore, Inc., a leader in measuring the digital world, has released U.S. e-commerce spending figures for October 2007, showing that retail e-commerce increased 19 percent versus year ago to nearly $10 billion.
The October growth rate marked a slight decline from the growth rates observed earlier in the year. In particular, retail e-commerce sales year-to-date through September grew at approximately 21 percent, meaning that the 19-percent growth in October represented a slightly softer-than-average month.
The video games, consoles & accessories category posted the strongest gains in October versus last year, jumping 264 percent, as sales of Nintendo Wii and Sony PlayStation consoles and accessories, as well as popular video game Halo 3, continued to drive growth in the category.
Furniture, appliances & equipment also experienced a strong month, growing 105 percent versus last year, followed by computer software (up 76 percent) and event tickets (up 43 percent). Meanwhile, apparel & accessories, one of the largest online retail categories, grew just 5 percent in October.