Blogs and online groups key to reach Gen Y shoppers
The youth market often dubbed as Generation Y or Millenial group is one of the hottest market segments today, luring many retailers to pump more investments here. In the new Maritz Poll, a national consumer opinion survey conducted periodically by Maritz Research, has revealed that this segment is more responsive to online groups and blogs compared against SMS or text message.
About 48 percent of Generation Y respondents said they belong to an online group hosted by a retailer and 21 percent have used blogs as a resource on purchasing decisions. Even though the market is sending about 17 text messages per day, about 65% would definitely not subscribe to offers solicited via cell phone or PDA
“Because peer opinions are extremely important to Generation Y, they’re likely to take online reviews posted by their peers to heart. Retailers should also pay close attention to blogs and online reviews mentioning their products and brand and consider fixing problems that repeatedly come up. Retailers need to show Gen Y they are listening,” said Gloria Park Bartolone, division vice president, Maritz Research’s Retail Group
On the other hand, another study shows that college students are now more interested in mobile advertisements. I think there will be more changes in mobile advertising that can affect this current survey.
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By Blog News Watch » Blog Archive » Weekly Roundup - Week Ending August 10, 2007 on August 10, 2007 9:37 pm