Viacom’s BET Networks continues its global expansion with new Internet video initiative in UK
BET Networks and Brightcove announced a partnership to distribute ad-supported Internet video channels in the United Kingdom.
Through its partnership with Brightcove, BET International will extend the distribution of its compelling content – including entertainment, music and celebrity programming – to online audiences in the UK via the new Internet video site, BETonBlast.co.uk. BET will also take advantage of Brightcove’s viral promotion features to enable consumers to share and embed BET Internet video content on websites, blogs and social networks in the UK. All Internet video channels will also offer online advertising opportunities sold by Viacom Brand Solutions in the UK.
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