VideoEgg, Inc., a video solution and video ad network for online communities, announced a strategic investment from WPP, one of the world’s leading communications services groups.

“Our clients want to understand how to use online communities to build brands and communicate with consumers, particularly younger consumers, who are spending time in these communities. VideoEgg has built significant distribution and created innovative advertising solutions to reach this audience,” said Mark Read, CEO WPP Digital. “We are excited to bring together VideoEgg with our operating companies to create new opportunities for our clients.”

The partnership with VideoEgg not only provides a more focused way for WPP’s clients to participate in the growing world of social networks and user generated content, but also provides companies under the WPP umbrella a keen understanding of the forces reshaping the media world.

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