Virgin Mobile USA, with more than 4.8 million customers, launched the next innovation in text messaging with 3jam SMS 2.0. The new, free-to-join service improves basic text messaging by allowing friends and family to stay connected with group communication, enabling customers to have multi-party text-message conversations. The launch marks the first time a U.S. carrier is introducing multi-party text messaging, thanks to a partnership with San Francisco-based SMS services firm 3jam.

3jam SMS 2.0 enables Virgin Mobile customers to send a text message to any number of friends simultaneously, have everyone know who received the message, and allow subsequent replies to go to everyone using SMS. The 3jam application is free and requires no subscription.

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