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Wall Street Journal going Viral?

Article from Walt Mossberg on AppleTV. If you’re interested it’s not a bad read, but notably the column also now comes complete with video which you can embed, this video to be precise:

The embed is served up by Brightcove.

This may have been announced or noticed previously, but certainly it’s the first time I’ve seen it: the Wall Street Journal is enriching its online offering with video that can not only be viewed on their site, but can also be viewed elsewhere. Interesting move to tap into the viral video market and as a marketing play to bring more views to the mostly subscription WSJ.com site.

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4 people thinks stuff!

  1. Duncan, did you have any trouble embedding the Brightcove video into your WordPress post? I signed up for it but after all the registering and approval, when I tried to embed in one of my WP blogs, the Brightcove panel said the code won’t work in blogs. I tried anyway but no luck.

    By raj on March 21, 2007 6:22 pm

  2. When i saw this in my feeds, I thought you were talking about Mossberg’s loss of judgment on Brandon Paddock. I figured that had gone viral as well.
    http://brandonlive.com/2007/03/21/i-just-got-flamed-by-walt-mossberg/

    By Jim Turner on March 21, 2007 7:01 pm

  3. raj
    strange, worked ok for me, but having said that I made the post using BlogDesk, which has a built in function for adding script to a post.

    By Duncan Riley on March 21, 2007 7:03 pm

  4. Good find Duncan.

    Walt has been doing video podcasts since some time now.. here’s the full archive of his videos

    wsj.com/mossbergvideo

    By Amit Agarwal on March 21, 2007 10:53 pm

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