Warner is planning to make its vast archive of videos available for free online after signing a deal with Premium TV, the group behind premier league football websites. The online TV company will create a series of online video sites organized by artist, genre, and label.
Users will be able to log their favourite music and artists and stream video for free from Warner’s catalogue, which includes footage of the Doors, Led Zeppelin and REM as well as newer artists like Hard-Fi. The sites, which are still in development, will also offer previously unseen footage. from Warner artists which include Led Zeppelin, REM, Madonna, among others.
The US giant says the deal will make it the first of the world’s four major music companies to supply its whole video archive online under a new business model that raises money through online advertising.