Paul Scrivens articulately draws the dots together in a post on Why Blog Networks Failed.
But why did they fail? Were they just cool because anyone could start one and it was a sweet buzzword to associate yourself with for a while?
He makes some very strong points on content and community, all of which are right, but as Matt Mullenweg notes correctly in the comments, management was a serious downfall in that many just couldn’t or didn’t scale properly and hence the management (both in preplanning and in effect) was lacking….which are supringsly (perhaps not) my exact thoughts on the matter. Worth a read.
Tags: Paul Scrivens