wis.dm, a new social utility based on questions and answers, announced its official company launch. wis.dm users ask questions in a yes and no format, answer questions and engage in debate around topics of mutual interest. wis.dm launches to the public today after a month of beta testing. The company launches with thousands of users, tens of thousands of questions and comments, and over one million answers.

“wis.dm is an entirely different animal than any other social media company,” said Martin Clifford, founder and CEO of wis.dm. “People want answers, and they want thoughtful interaction around the questions they have. wis.dm brings this learning element to the concept of social networking. As people outgrow popularity-based networks, we’re giving them something more – a place to engage around asking, sharing, growing and learning.”

wis.dm’s tagging system ensures that the wisdom of crowds influences which questions and content will stick. wis.dm provides the tools for its users to browse and discover content that is interesting to them. Questions are tagged by users and channeled into buckets by topic, the most popular of which appear on the wis.dm home page. Users’ expertise in a certain topic is determined by the number of points a user gains through activity on the site by asking questions, answering and commenting.

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