Yahoo launches celebrity web portal OMG!
Yahoo is launching a celebrity-oriented web channel known as OMG! (shorthand for “Oh My God!”), in collaboration with TV gossip show Acces Hollywood, that aims to be the definitive source of celebrity news online.
“When you look at the massive demand on the Yahoo Network for this type of content, celebrities continue to rank at the top — in fact, Britney has been the top search item five years running,” said Karin Gilford, general manager of Yahoo Entertainment. “We thought that ‘Access Hollywood’ provided a fantastic brand match.”
The first Hollywood focused portal to come out on Yahoo after some time, OMG! is being eyed to compete with celebrity sites such as AOL’s TMZ.com and People.com, among others. This latest Yahoo channel features news, gossips, videos, photos and 24/7 updates from the biggest names in Hollywood.
Scheduled to go live officially on June 11, Yahoo’s OMG! is now on beta testing and can already be viewed here. Unilever and Pepsi-Lipton Tea signed up as the initial celebrity portal’s exclusive sponsors.
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