http://www.901am.com/2007/yahoo-launches-smartads.html?utm_source=rss&utm_medium=rss&utm_campaign=yahoo-launches-smartads New Media News Every Morning Fri, 10 Feb 2012 01:12:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.901am.com/2007/yahoo-launches-smartads.html/comment-page-1#comment-6179 Micro audiences pt 2 Mon, 02 Jul 2007 18:05:30 +0000 http://www.901am.com/2007/yahoo-launches-smartads.html#comment-6179 [...] Rather than video delivered by micro-sites another possibility is ads customized for specific micro audiences. Yahoo gets the jump on Google: “Yahoo! SmartAds is powered by Yahoo!’s leading behavioral, demographic and geographic targeting capabilities and aim to connect users with what they are looking for based on their distinctive, expressed interests. For example, if a user is browsing for hybrid cars in Yahoo! Autos and has selected San Francisco as their default location in Yahoo! Weather, Yahoo!’s SmartAds platform can assemble and deliver a display ad in real time that showcases a hybrid vehicle from a major auto brand, as well as local dealer information and current lease rates. This provides a relevant experience to the user and allows the marketer to reach a user who is likely to become a customer.” 901am [...] [...] Rather than video delivered by micro-sites another possibility is ads customized for specific micro audiences. Yahoo gets the jump on Google: “Yahoo! SmartAds is powered by Yahoo!’s leading behavioral, demographic and geographic targeting capabilities and aim to connect users with what they are looking for based on their distinctive, expressed interests. For example, if a user is browsing for hybrid cars in Yahoo! Autos and has selected San Francisco as their default location in Yahoo! Weather, Yahoo!’s SmartAds platform can assemble and deliver a display ad in real time that showcases a hybrid vehicle from a major auto brand, as well as local dealer information and current lease rates. This provides a relevant experience to the user and allows the marketer to reach a user who is likely to become a customer.” 901am [...]

]]> http://www.901am.com/2007/yahoo-launches-smartads.html/comment-page-1#comment-6177 Micro audiences Mon, 02 Jul 2007 16:38:12 +0000 http://www.901am.com/2007/yahoo-launches-smartads.html#comment-6177 [...] 2 2007 901am “Yahoo! SmartAds is powered by Yahoo!’s leading behavioral, demographic and geographic [...] [...] 2 2007 901am “Yahoo! SmartAds is powered by Yahoo!’s leading behavioral, demographic and geographic [...]

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