Yahoo to acquire Right Media

The New York Times reports that Yahoo plans to acquire Right Media, a privately held company that runs an advertising marketplace.

Yahoo will pay approximately $680 million, in equal parts of stock and cash, for the remaining interest in the company.

“The acquisition, to us, is a key step toward executing our long-term vision to build the leading advertising and publisher ecosystem both on and off the Yahoo network,” Terry S. Semel, Yahoo’s chief executive, said in the Times report. The deal is expected to close in three months.

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  1. [...] system for letting buyers and sellers trade digital media more efficiently. This acquisition was first announced at the end of [...]

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