Yellow Book tests video ads
Yellow Book USA, a national yellow pages and online local search company, announced today that it has launched a live advertiser video trial on yellowbook.com, the companyâ€™s Internet yellow pages site.
The trial is a test of selected Yellow Book advertisers from across the country. The advertisers represent a cross-spectrum of small and medium-sized businesses that advertise on yellowbook.com.
The yellowbook.com video ads are professionally produced, high-quality spots that provide advertisers the opportunity to promote their business in their own words and with strong visuals.
“Video is a very compelling medium. An ad with sight, sound and motion is the next level in Internet local advertiser content. Consumers are remarkably drawn to it. Video ads will no doubt strengthen our advertisersâ€™ online campaigns by capturing the attention of users with an addictive medium,â€ said Pat Marshall, chief new media officer at Yellow Book.