Yodle, Inc. has raised $12 million in a round of financing led by Draper Fisher Jurvetson, with existing investor Bessemer Venture Partners also participating in the round. The new funding is the second round of successful financing for the rapidly growing New York based start-up.

Yodle’s goal is to make buying online ads simple and easy for small businesses and to offer a high-performing, cost-effective alternative to the outdated Yellow Pages, previously the standard for small business advertising.

Yodle delivers tangible results for its customers, focusing on generating phone calls instead of web clicks. It’s estimated that $1 invested with Yodle results in $8 in additional profit for small businesses such as electricians, lawyers, doctors, roofers and even florists.

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