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You don’t have to like everyone on the internet

By David Krug · Posted on March 26, 2007

Over the weekend I pondered the real world a lot. You know what I don’t like most people. Not just online but in the real world too. And you know what that is ok. I used to think you had to please everyone. But a business partner told me recently its ok to just please the 2%. The 2% that really care about your business and what you are doing.

If you spend 98% of your time trying to please everyone than you are wasting your time. But if you spend 100% of your time trying to please the 2% of people who are passionate about what you are doing you find success beyond your wildest dreams.

So who cares if you 98% of the universe and/or blogosphere doesn’t know you. That’s ok. But be passionate about the 2% that does. Or in the real numbers the .0002%. ( I have no factual data to backup my claims. )

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Topics: Features

4 people thinks stuff!

  1. True.

    By Jim Kukral on March 26, 2007 11:34 am

  2. Oh, definitely. Sage advice, David.

    My attitude has always been– do you want to be Walmart, who tries to please a huge section of humanity and probably ends up really pleasing no one, or do you want to be a specialty boutique, who focuses on a select few, and ends up having a devoted cult following?

    Quality beats quantity every single time, with businesses and relationships.

    By Sharon Sarmiento on March 26, 2007 11:44 am

  3. After 10+ years on the web, I like more people offline than online, that’s for certain.

    By TDavid on March 26, 2007 4:25 pm

  4. I’ve gotta agree with you, David. While I’ve met a lot of really nice people online, there are those that I’ve pissed off, those that are just pricks, and – I’ve been told – those that somehow see me as a threat. Just like in the real world, you just can’t please everyone.

    By raj on March 26, 2007 8:57 pm

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