Youku.com raises US$25 million to extend leadership in China’s online video space
Youku.com, an online video sharing website in China, has completed a US$25 million round of private equity funding. This investment will be used to accelerate the company’s rapid growth, expand sales and marketing efforts and further upgrade R&D and the video service standard of Youku.com.
Officially launched in December 2006, Youku currently delivers more than 80 million video views on a daily basis. With a broad user base and attractive demographics, Youku has provided interactive marketing solutions to advertising clients such as Dell, Samsung, Shanda, Ford Motors, Rising software, Hewlett Packard, Giant Interactive, etc.
Besides closing a new round of financing, Youku also announced that it has entered into an online video strategic cooperation with Sohu.com. Previously, Youku.com formed a strategic partnership with Baidu, the leading search engine in China and the company also provides exclusive game video support to Shanda, the Nasdaq-listed online game operator in China.
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