YouTube, EMI signs deal

emi YouTube, EMI signs dealYouTube has agreed to a deal with major music label EMI Group to give users of the video-sharing site broad access to music videos by EMI artists.

YouTube users would be allowed not only to watch and play authorized videos and recordings from EMI artists including Coldplay, Norah Jones and David Bowie, but also to incorporate elements of the videos in YouTube users’ own “user generated content.”

“With this deal, all four of the world’s major music companies are now official YouTube partners,” said Chad Hurley, CEO and Co-founder of YouTube. “EMI is a proven leader in the emerging digital music landscape and one of the world’s largest and most respected music companies. We’re excited to add EMI Music’s stellar roster of artists’ content to our site and make it available to our community.”

Eric Nicoli, CEO of EMI Group, said: “Working with YouTube under this agreement meets EMI’s objectives to offer consumers the best possible entertainment experiences, to create new ways to connect our artists to fans and to enter into innovative business models that will generate revenues for our business and our creators. Through this agreement EMI Music and its artists will be fairly compensated for their work.”

Last year, Warner Music Group Corp., Universal Music Group and Sony BMG Entertainment each signed a content deal with YouTube. As part of the agreements each music company took a small stake in YouTube, prior to it being bought by Google, according to sources familiar with the talks.

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