YouTube users would be allowed not only to watch and play authorized videos and recordings from EMI artists including Coldplay, Norah Jones and David Bowie, but also to incorporate elements of the videos in YouTube users’ own “user generated content.”
â€œWith this deal, all four of the worldâ€™s major music companies are now official YouTube partners,â€ said Chad Hurley, CEO and Co-founder of YouTube. â€œEMI is a proven leader in the emerging digital music landscape and one of the worldâ€™s largest and most respected music companies. Weâ€™re excited to add EMI Musicâ€™s stellar roster of artistsâ€™ content to our site and make it available to our community.â€
Eric Nicoli, CEO of EMI Group, said: â€œWorking with YouTube under this agreement meets EMIâ€™s objectives to offer consumers the best possible entertainment experiences, to create new ways to connect our artists to fans and to enter into innovative business models that will generate revenues for our business and our creators. Through this agreement EMI Music and its artists will be fairly compensated for their work.â€
Last year, Warner Music Group Corp., Universal Music Group and Sony BMG Entertainment each signed a content deal with YouTube. As part of the agreements each music company took a small stake in YouTube, prior to it being bought by Google, according to sources familiar with the talks.