YouTube and Hearst-Argyle Television signs licensing pact
Hearst-Argyle Television and YouTube announced an agreement to distribute and monetize select Hearst-Argyle television content with Google and YouTube. Starting today, local Hearst-Argyle television stations in five local markets — Boston; Manchester, N.H.; Sacramento; Pittsburgh; and Baltimore — will begin posting local video content to dedicated Channels on YouTube.
“This innovative deal with Google and YouTube fits perfectly within our overall digital strategy of distributing our content on all three screens — the TV, the PC and the mobile phone,” said Terry Mackin, Executive Vice President of Hearst-Argyle Television. “We have invested significant resources in our growing digital media efforts. With Google and YouTube, we can now better engage users and advertisers with our award-winning local video content and with new user-generated content while further broadening our reach beyond the boundaries of our media markets.”
“We’re constantly looking at innovative ways to not only bring the YouTube community the best content out there, but also to find ways to bring them the most relevant programming,” said Jordan Hoffner, Head of Premium Content Partnerships for YouTube. “Local creates relevance and this agreement will ultimately deliver Hearst-Argyle’s programming to an even broader audience looking for local content. We look forward to continue working with the Hearst-Argyle team as we launch new products and services on the local level.”
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[...] Source:901am Hearst-Argyle Television and YouTube announced an agreement to distribute and monetize select Hearst-Argyle television content with Google and YouTube. Starting today, local Hearst-Argyle television stations in five local markets — Boston; Manchester, N.H.; Sacramento; Pittsburgh; and Baltimore — will begin posting local video content to dedicated Channels on YouTube. “This innovative deal with Google and YouTube […] Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
By YouTube, Hearst-Argyle signs licensing pact »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech on June 4, 2007 10:02 am
[...] The division of the Hearst Corporation that deals with its TV stations signed a deal with YouTube. I wonder whether Hearst will make a deal for its newspapers videos? That would be cool. Hearst owns the Express-News. Here’s some more info about it. [...]
By Internet video-ish links of interest | News Videographer on June 7, 2007 9:02 am