Zagat Survey, one of the most trusted sources for information about where to eat, drink, stay and play around the globe, has launched an ad-supported mobile website, ZAGAT.mobi.

It is compatible with any web-enabled mobile phone and is designed to serve the growing number of mobile phone users who seek information via their mobile devices.

“We are especially excited about devices like the iPhone, for which ZAGAT.mobi is optimized. We are delivering mobile advertisers highly motivated and active consumers who use their phones constantly to accomplish tasks for both work and play. That’s a great environment for any marketer,” said co-founder Nina Zagat.

All visitors to ZAGAT.mobi can access free restaurant, nightlife and hotel information including important listing details, handy features, and useful links (e.g., directions, movie times, airlines).

While there are strong indications that the trend now is to go mobile, it is important to understand how mobile users feel about mobile ads. In the latest survey by Juniper Research, more than 60% of mobile consumers are still annoyed with mobile ads.

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