Zipcar revealed today its mobile strategy that will provide instant, anywhere access to its vehicle fleet from members’ mobile devices. In the first phase, Zipcar will launch a mobile version of its web-reservation site, enable text message options, and announce a partnership with uLocate Communications to create a robust GPS enabled Zipcar widget that will allow members to find and reserve vehicles from their favorite mobile device.

“Zipcar offers universal membership to the largest and most varied car sharing fleet in the world,” said Scott Griffith, CEO of Zipcar. “We are seeing more personal and business members take advantage of the fact that there is a Zipcar waiting for them in more than 35 cities worldwide. Our members live a fast-paced, mobile lifestyle, using and relying on mobile devices for everyday needs. Our strategy is to meet their lifestyle and allow them to simply find and reserve a car whether they are in their hometown or visiting a less familiar Zipcar city.”

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