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Signing Off

As I posted last April 1, my time to move has come after Splashpress Media decided not to renew my services. Others thought of that post as an April Fools joke but it’s true. My term ends at the strike of midnight today.

I asked you to continue supporting 901am.com and other Splashpress Media sites. I remain grateful to them for the opportunity. In the same way, I would like to invite you to visit me from time to time as I go back to my roots.

Weather Underground launches interactive weather map on the Internet

Weather Underground announced the availability of its new interactive weather map. WunderMap is an interactive visual display of weather information that is plotted and overlaid on a map interface. Users can choose from a variety of weather layers, including animated radar, current conditions, severe thunderstorm and tornado warnings, live webcam images and animated infrared or visible satellite imagery showing cloud coverage.

Users will find the new feature useful in that it provides a meaningful and uniform representation of multiple types of weather data in an easy to use, interactive format. The level of user-interactivity that can be achieved with the WunderMap makes it a powerful tool for avid meteorologists, while still maintaining a clean and intuitive design for the casual weather observer.

AdMob introduces comprehensive free mobile analytics suite

The mobile web is taking the next step in maturity as AdMob announced the introduction of AdMob Mobile Analytics. This product is the second major offering from the company which is currently known for its award-winning mobile advertising network. AdMob Mobile Analytics delivers a comprehensive solution for understanding user behavior and makes it easy to measure the usage of mobile Websites and advertising campaigns.

AdMob Mobile Analytics, which runs independent of the company’s other services, can be set up in less than 10 minutes and does not require advertising spend or publishing activity with the company’s flagship product, the AdMob mobile advertising network. AdMob Analytics will offer businesses a free, simple solution to maximize commerce, advertising and content on the mobile Internet and to improve the overall user experience.

Blinkx partners with Hearst Digital’s Handbag.com to showcase lifestyle content

Blinkx has forged a partnership with Hearst Digital, the commercial aggregator of all of the National Magazine’s online properties, including Handbag.com. Under the terms of the agreement, Handbag.com’s women’s lifestyle video content is now fully searchable and playable at www.blinkx.com. Leveraging its unique ad platform, blinkx will also place contextually relevant advertising against the footage, and will share resulting advertising revenue with Hearst Digital.

Eventful to power Los Angeles Times

eventful Eventful to power Los Angeles TimesEventful, Inc., the events web site, announced a strategic venture with the Los Angeles Times to provide a selection of regional events to online users of The Guide.

The Guide is the Los Angeles Times’ new, highly relevant and hyperlocal resource for news and information on live music, book signings, art galleries, restaurants, family-friendly activities and more. Eventful’s comprehensive event content and robust platform for event discovery and sharing will provide The Guide’s Web audience with a wide variety of event listings in the Southern California area.

In addition, by utilizing Eventful’s technology platform, The Guide will be able to tailor events pulled from Eventful’s extensive database to meet the specific online interests of The Times’ large and diverse marketplace.

The Los Angeles Times joins more than 1,200 companies using Eventful’s API technology to create targeted calendars and event listings for their specific audiences.

Clear Channel launches erockster’s vast online music content

Clear Channel Radio has launched erockster, a vast collection of on-air, online and on-demand content for music fans of all genres. The collection will reach some 5000 songs over the next month, adding 1000 songs per week. From music to blogs to a social network and user-created content, erockster is created for 13- to 34-year-olds with hopes of appealing to music lovers of all ages.

The erockster content streams online at www.erockster.com starting May 2nd. It will also stream from Los Angeles (KYSR-FM), Washington DC (WWDC-FM) and Philadelphia (WRFF-FM) as well as broadcast as an HD2 channel. As additional stations are added, the show will also be syndicated as a two-hour program on FM stations.

Church of Scientology launches YouTube Channel

scientology Church of Scientology launches YouTube ChannelTom Cruise’s Church of Scientology announced the launch of its official channel on YouTube to expand its Internet presence and share the truth about its beliefs with the general public.

The move to share Scientology videos with the YouTube community is also a logical expansion of the Church’s initiative to make available much of the video content previously accessible to the general public in Church exhibitions around the world and at Scientology.org.

The Church has initiated the expansion of its online video presence on YouTube in response to the global demand for video content and accurate information about its beliefs, practices and its humanitarian programs addressing drug abuse, illiteracy, human rights and disaster relief.

MLB partners with Swarmcast to bring all baseball games online

Swarmcast’s Autobahn Platform will power all 2008 regular season games delivered live over the Internet on MLB.com’s MLB.TV in high-quality at 1.2 Mbps. With tens of millions of monthly unique users to MLB.com, 2,430 games and over 10,000 hours of live baseball being delivered over the 2008 season, this is the largest live streaming implementation of Internet TV in the world.

Built on Swarmcast’s patented multi-source streaming technology, the Autobahn Platform offers an unparalleled level of quality, reliability and scalability compared to existing solutions, where viewers experience rebuffering and other interruptions in service that undermine the overall user experience of online video. By blending multiple CDNs together, the Autobahn Platform bypasses limitations inherent to traditional streaming, ensuring that each viewer is watching video at the highest available bandwidth for their individual connection. On Opening Day, MLB.TV and Swarmcast delivered over 1.7 million live game streams, an unprecedented level of traffic that shattered previous opening day viewing records.

mlb MLB partners with Swarmcast to bring all baseball games online

eHealthforum.com glams up its online ad strategy

ehealth eHealthforum.com glams up its online ad strategyIn an exclusive partnership arrangement, Glam Media will represent premium ad inventory for EHEALTHforum’s categories for women’s health and pregnancy. As well as increasing traffic, the co-branded deal will bring EHEALTHforum volumes of extra information from Glam Media’s network of over 500 lifestyle websites, blogs and online magazines. Glam Media will also leverage EHEALTHforum’s medical related online content inventory for advertisers and on the Glam.com Wellness channel.

EHEALTHforum has over 1.25 million unique users per month, over 70 percent of which are women. Glam Media is the category leader for women in the United States and in the U.K*, with more than four and a half million unique visitors in the U.K. recorded in February 2008. Glam Media’s distributed media network model has a reach of 64 million unique monthly visitors globally.

Gotuit launches tools for broadband video monetization

Gotuit announced the launch of Gotuit VideoMarker Pro, an application for publishers to package and present their broadband video libraries with a new level of rich video metadata that drives greater traffic, longer session times, and superior monetization.

Gotuit VideoMarker Pro is used by broadband publishers to author metadata describing each scene within the source video, without requiring any clipping or video editing. Each scene is defined with a Title, Description, Time In, Time Out, Thumbnail, and any Attributes which can be customized by the publisher. Scenes can be referenced in any number of Playlists allowing publishers to offer multiple paths through the library for viewers to personalize their experience.

Video unleashed with Gotuit metadata enjoys increased traffic as publishers can now syndicate much more detailed feeds into popular search engines. With each scene inside each video defined, the amount of indexed information grows by orders of magnitude.