Barnes & Noble, Inc. announced the launch of B&N Mobile, an e-commerce site accessible via a smartphone, BlackBerry, and any mobile device with a web browser.

In addition to placing orders, customers can browse lists such as bestselling books and locate their nearest Barnes & Noble store.

“Our goal is to serve our customers from wherever they are, in a multitude of platforms,” said Marie J. Toulantis, chief executive officer of Barnes & Noble.com. “By enabling browsing, searching and purchasing on B&N Mobile, we are putting access to over one million books in our customers’ pockets, handbags and backpacks.”

myYearbook.com has partnered with WiredSafety, founded by Internet safety pioneer Parry Aftab, in an effort to end abusive online behaviors.

The 30-day awareness drive educates myYearbook members about the dangers of cyberbullying through the story of Megan Meier, a thirteen-year-old girl who killed herself after being harassed online. In the first 24 hours of launch, more than 100,000 myYearbook members have signed the Megan Pledge and agreed to report and take a stand against cyberbullying. StopCyberBullying.org’s goal is to have 1 million people sign the pledge in 2008.

By taking the pledge, myYearbook members agree to “Think Before They Click,” and learn how to respond if they are the target of a cyberbully.

Though we cannot discount that the Internet has its dark side, this effort is commendable.

ChoiceStream, Inc. has expanded its relationship with Blockbuster Inc. After three years of using ChoiceStream technology to deliver billions of personalized recommendations to users of Blockbuster’s online subscription service, the same technology can now be leveraged to personalize interactions across a broad array of customer touchpoints, potentially including email communications and, in the future, in-store digital kiosks.

With the expansion of its relationship with ChoiceStream, Blockbuster can now utilize ChoiceStream’s unique targeting capability to power movie recommendations delivered through email and, in the future, in-store digital kiosks.

What we want to see is a $99 streaming box just like what Netflix has introduced to the market, but that is another story.

Mobile phones could kill far more people than smoking or asbestos, according to a study by Dr. Vini Khurana, a neurosurgeon and award-winning cancer expert, and distributed by Awen Grove.

Dr. Khurana warns that people should avoid using cell phones wherever possible and that governments and the mobile phone industry must take
“immediate steps” to reduce exposure to their radiation.

“It is anticipated that this danger has far broader public health ramifications than asbestos and smoking,” says Professor Khurana. He
believes that the three billion people in the world that now use the phones worldwide are at risk and that their death and illness from cell phone use could exceed the harm from smoking.

The groundbreaking study draws on growing evidence that use for 10
years or more can double the risk of brain cancer.

Earlier this year, the French government followed Great Britain in
warning against the use of mobile phones, especially by children. Germany also advises its people to minimize handset use, and the European Environment Agency has called for exposures to be reduced.

Professor Khurana is a neurosurgeon who has received 14 awards over the past 16 years. He has published more than three dozen scientific papers and reviewed more than 100 studies on the effects of mobile phones. He has put the results on a brain surgery website, and a paper based on the research is currently being peer-reviewed for publication in a scientific journal.

What you can do in order of greatest protection:

• Not use a cell phone
• Not carry a cell phone on or near your body when not in use.
• Use air tube headsets not wire headsets with your phones (which conduct greater radiation to the head).
• Purchase a BIOPRO cell chip and place it on the cell phone to reduce response to the radiation from the phone.

Online visitors to the Carl’s Jr. and Hardee’s web sites will be able to explore and interact on the web in 3D. CKE Restaurants, Inc., parent company of Carl’s Jr. and Hardee’s restaurant chains, has partnered with ExitReality to offer the new technology, which allows users to experience 2-dimensional web sites as 3-dimensional spaces.

Users with the ExitReality browser enhancement can even convert their profile pages on social network platforms, such as MySpace, into 3D environments and move around in them as photo-realistic avatars, which are human figures with many possible movement options. Visiting friends using ExitReality will also appear as avatars for a more real-world type of interaction online, complete with the ability to make one’s avatar gesture, laugh and talk in text form.

The Doctor’s Channel, hailed by CNBC as the “educational YouTube” for doctors, today launched more than 100 new videos from doctors at three of America’s top hospitals and medical centers: Seattle Children’s Hospital, Swedish Medical Center and the Medical University of South Carolina (MUSC).

Doctors at each facility are providing clinical updates to The Doctor’s Channel in the form of short, one- to two-minute streaming videos in which they share their findings, ideas and opinions. They join Temple University Medical Center, Tulane University Medical Center and University of Chicago among top hospitals and medical centers whose doctors are providing content to The Doctor’s Channel.

The newly-posted videos cover an array of topics including pediatrics, surgical techniques, cancer screening and novel treatments for tumors. The clips are available not only to doctors but to anyone who visits The Doctor’s Channel. Since its launch in August 2007, The Doctor’s Channel has added more than 700 videos from physicians across the country.

We should have more of these videos than those nut-kicking ones that we see in video-sharing sites.

Digital music pioneer Napster announced that its unlimited over-the-air mobile subscription service in Japan will now include unlimited access to a high-quality digital video service to complement its music subscription service. The new video service, Napster Clips, puts high-quality music videos into the palms of purchasers of the new N906iL onefone model handset from Japan’s leading mobile operator, NTT DoCoMo.

“We are proud to partner with NTT DoCoMo on the launch of our first-ever mobile music video service,” said Napster President Brad Duea. “Providing Napster users with wireless mobile access to the world of music, including videos, over either a mobile network or WiFi network at home, is a significant milestone in our ongoing effort to expand and enhance our mobile offerings.”

Financial media company Minyanville has inked a partnership between the AOL kids site and MinyanLand

Minyanland which has registered more than 100,000 kids since its February launch, will have content throughout KOL.com, including the “Games” and “Homework Help” sections. In addition, MinyanLand’s “Main Street Theater” will run “KOL Super Gliders,” KOL.com’s original, full-length, cartoon videos starring Ariel and Kiki. Future original content sharing opportunities are also planned for the agreement.

Gap Inc. has unveiled new website functionality called “universality” that brings its four brands together with global navigation and a universal shopping cart.

Customers can now seamlessly shop the Gap, Banana Republic, Old Navy and Piperlime web sites and add merchandise from each brand into one shopping cart.

Customers benefit from a flat shipping rate of $7 and orders from Gap, Banana Republic and Old Navy will ship in one box. Orders from Piperlime will ship separately and continue to offer free shipping and returns.

This function provides far more better convenience than shopping in their stores– disorganize stacks of clothing and slow-moving counters.

Borders Group is bringing back its web site at borders.com, ending its 7-year online collaboration with Amazon.com, the AP reports.

The company said that its website is designed like your neighborhood bookstore.

Two months ago, Borders announced that it is interested in selling the business. Just last week, giant bookstore Barnes & Noble showed interest with a team that would study the feasibility of a deal with Borders.