AARP, the world’s largest membership organization for the 50+ community, today announced the re-launch of its Web site, AARP.org. The new web site targets boomers with social networking opportunities, expert content and entertainment tailored to their unique needs. One of the key components of the newly revamped site is the expansion of AARP Bulletin’s print publication into a daily news site, AARP Bulletin Today, the only online news source catering specifically to the 50+ demographic.

AARP Bulletin Today is the go-to news source for 50+ Americans and offers daily news and exclusive features brought to life with multimedia and interactivity to engage readers in a variety of ways. Some new, engaging, and useful features include columns such as Scam Alert, Save a Buck, Outrage of the Week, Ask the Experts, What I Really Know, Health Discoveries, Myth Busters, Ask Ms. Medicare, Campaign Watch, and Databank USA. The new site offers more original content and news reporting from the same team that has delivered trusted, credible, and actionable news and information through the AARP Bulletin. The site will also deliver targeted news feeds for breaking news specifically on 50+ issues, from hundreds of top news sources.

AARP is also launching a new online social network that addresses the needs of the 50+ audience. Social networking sites have become increasingly popular, but are mainly targeted to the 20+ age group. As a trusted name for people over 50 with nearly 40 million members, AARP aims to fill the social networking void online for the 50+ demographic with the newly redesigned AARP.org.

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