ADTECH signs agreement with Gannett for online ad serving
Gannett Co., Inc. has selected ADTECH to be its online ad serving provider. By striking a relationship with one of the nation’s leading online media companies, ADTECH is significantly expanding in the U.S. market. ADTECH has been an established ad serving leader in Europe for the past ten years.
ADTECH and Gannett have completed the migration of substantially all of Gannett’s digital properties to ADTECH’s Helios IQ ad serving solution. The rollout ultimately will include all of Gannett’s local newspaper web sites, digital properties for all of Gannett’s 19 local broadcast markets, USATODAY.com and many targeted media properties.
ADTECH is part of Platform-A, AOL’s digital advertising business.
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