Amazon announced that customers can now instantly watch ad-free movies and television shows on Macs or PCs with Amazon Video On Demand, its digital video service offering thousands of movies and television shows.

Previously, customers could only download titles and watch them on a PC (using the Amazon Unbox application) or on their TiVo box. Now customers can either watch instantly within their web browser or download using the Unbox application and watch anytime. Additionally, customers can now rent or purchase Amazon Video On Demand movies and TV shows directly through Sony’s BRAVIA Internet Video Link device on compatible BRAVIA television sets (currently in beta). Sony’s BRAVIA Internet Video Link device seamlessly streams Internet video content directly to compatible Sony HDTVs through a broadband connection.

Also starting today, Sony BRAVIA Internet Video Link users can rent or purchase and instantly watch movies and commercial-free TV shows directly on their compatible BRAVIA TV. With the Sony BRAVIA Internet Video Link, customers can explore and purchase or rent from the Amazon Video On Demand library with the push of a button.

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