AOL, Citysearch announce content and advertising partnership
AOL and Citysearch inked a strategic partnership that will extend the reach of Citysearchâ€™s local content and pay-for-performance advertising network, while further enhancing the local content on AOLâ€™s network of websites. Financial details of the agreement were not disclosed.
Under the agreement, Citysearch, a leading online local guide and an operating business of IAC, will provide its local content, including editorial reviews, user reviews, merchant videos, photos and offers for distribution across AOL properties, such as AOL CityGuide, AOL Local Search and MapQuest. AOL will integrate local advertising and content from Citysearchâ€™s broad base of local advertisers into AOLâ€™s leading local properties, offering advertisers access to more than 57 million unique users per month.