AOL has launched a new personal finance website called WalletPop.com. The website is a spin-off of AOL Money & Finance and will help consumers survive and thrive in today’s economy by focusing on all aspects of consumer and personal finance. AOL Money & Finance will continue to focus on business and investing news, tools and analysis.

In addition to WalletPop, AOL Money & Finance recently launched real-time quotes on its stock pages, a new financial video hub and has upgraded many of its investing and portfolio management tools. AOL Money & Finance currently features CNBC video content and continues to add more video content partners.

The growing stable of WalletPop bloggers includes well-known consumer finance experts, and the lineup of original features will offer a compelling vehicle for advertising partners to reach an engaged and targeted audience.

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