Verizon has selected AOL’s Platform-A as a major advertising provider of its online and mobile web properties. Verizon will leverage Platform-A’s sales force, along with its comprehensive range of ad-serving, targeting, and inventory management capabilities for display, mobile and video advertising services. Platform-A’s comprehensive services will drive the management and monetization of Verizon’s online and mobile advertising.

Under the terms of the agreement, Verizon will leverage Platform-A’s sales capabilities for all of Verizon’s online inventory and a majority of Verizon’s mobile inventory. In addition, Platform-A will be the only sales organization that can represent Verizon’s inventory in the marketplace and guarantee placement within the Verizon network. All other sales partners are selling on a blind-network basis.

Verizon will continue to use Platform-A’s mobile ad serving platform, Third Screen Media, to manage the sale of its mobile web advertising. Third Screen Media’s advanced mobile advertising options include geographic, demographic, and content targeting, display, and sponsorship opportunities on Verizon Wireless’ portal, sections and article Web pages. The Verizon ad network is available to brands and agencies wishing to buy advertising on Verizon Wireless Mobile Web pages.

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