DotAsia Organisation announced that the launch of the .asia netted 266,663 applications within the first 24 hours, demonstrating great interest around the world to stake claims in the most prestigious cyber real estate in Asia. Including Pre-Sunrise, Sunrise, Pioneer programs and the first day of Landrush, the total number of domain applications to date is 298,861. “.Asia” Landrush opened Feb 20 and will close on March 12, 2008.

Unlike conventional first-come-first-served processes, DotAsia utilizes a model that treats all applications received equally no matter if it was submitted within the first second or on the last day of the Landrush period. For domains receiving two or more applications, an auction will be held between the applicants.

Over 35% of the Landrush applications received came from Asia, with 40% from North America and 24% from Europe. A total of about 28,000 domain names received more than one application.

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