Asterpix announced technology that automatically tags any internet video with interactive hotspots on the most salient objects. The hotspots enable users to interact with objects of interest in a video to get more information relevant to the context.

Viewers can click on an object in a video to see an informative note, links to more information as well as other videos on related topics. The viewer is also offered a pre-configured search query to a search engine for additional information on the context of the hotspot. In short, the interactive hotspots offer a visual entry point to searching the web for more information on salient objects in a video.

Previously, Asterpix introduced a web-based service that enables users to create interactive videos. Now Asterpix is adding a bot (Asterbot) that automatically inserts interactive hotspots in web videos. Using a combination of video, text and link analysis, Asterbot scans each video to find the most salient objects and marks them up with hotspots. Hotspots carry relevant tags, text and links and track the objects even as they move around.

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