Bango has launched Bango Analytics, a new product that delivers mobile focused web stats essential to understanding how people interact with mobile websites and which marketing campaigns are most effective. Bango Analytics helps mobile site owners engage with their audience more effectively by providing information about who their visitors are, where they come from and what they do.

Bango profiles millions of users browsing the mobile web across hundreds of networks world-wide. Using its unique identification technology, Bango Analytics records and presents detailed information on the overall patterns of traffic visiting a mobile site, right down to the behavior of individual users without revealing any personal data.

Bango Analytics provides answers to the following questions:

• How many unique visitors did I have to my mobile site today?
• What phones are they using?
• What networks in which countries do my visitors use?
• Which content was the most popular?
• Which search term gives the best results?
• What’s my total return on investment from a marketing campaign?

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