Bebo and Facebook application developers offered guaranteed CPM
AOL’s advertising business Platform-A is offering Bebo and Facebook application developers a guaranteed CPM or U.S. traffic to their applications.
The offering is part of the WIDGNET publisher network launched earlier this year by Platform-A’s Advertising.com. WIDGNET is an offering that allows advertisers to add fresh inventory to their media mix by placing advertising within widgets and similar applications found in the WIDGNET network.
Through WIDGNET, Bebo and Facebook application developers will gain access to Platform-A’s vast base of brand and performance advertisers. The guaranteed CPM rates will apply to the first three impressions for each unique U.S. visitor who visits an approved developer’s application.
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