BET Digital Media Group launches vertical advertising network
BET Networks announced that the BET Digital Media Group will be launching a vertical advertising network focused on music, entertainment, and lifestyle content relevant to the urban and African American communities.
BET’s new advertising network will allow advertisers to easily target African American consumers across relevant and professional websites. In turn, BET’s vertical advertising network will offer website publishers increased revenue opportunities by aligning publishers with top quality advertisers trying to reach urban and African-American consumers. Currently, BET has more than 30 premium content sites in the network.
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