Video search engine Blinkx has introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video.

Un-roll was developed in-house by Blinkx in response to the industry’s need for an alternative format to traditional pre- and post-roll advertisements. Available through Blinkx AdHoc, the contextual advertising platform for online video, the Un-roll integrates a brand with relevant, professionally-produced programming on the web and serves up multiple touch-points, including contextual overlay ads and logos, throughout the viewing experience. This ability to weave a brand into online television is extremely powerful, not only in terms of enhancing viewer experience, but also in generating higher rates of engagement.

The Un-Roll works like this:

• The unit begins with a branded curtain that draws back to reveal the video and a branded blinkx video player when the video has fully buffered.

• As the video plays, touch-points such as overlay ads and logos appear at contextually relevant moments within the video

• The video ends with a clear call-to-action and the viewer has the option to continue the experience on the brand’s web site.

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