Blinkx partners with Hearst Digital’s Handbag.com to showcase lifestyle content
Blinkx has forged a partnership with Hearst Digital, the commercial aggregator of all of the National Magazine’s online properties, including Handbag.com. Under the terms of the agreement, Handbag.com’s women’s lifestyle video content is now fully searchable and playable at www.blinkx.com. Leveraging its unique ad platform, blinkx will also place contextually relevant advertising against the footage, and will share resulting advertising revenue with Hearst Digital.
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