Brightcove Inc. has unveiled Brightcove 3 online video platform. Built from the ground up, the new platform empowers website producers to be successful in the era of pervasive video.

Brightcove 3 has four major new areas of functionality that provide tremendous flexibility to online publishers:

Workflow - New media management and publishing tools that can be used by everyone from small businesses to the largest media companies in the world to vastly accelerate the publishing workflow

Player Framework - Breakthrough new way to create and publish Flash-based online video players that are easily customized and tailored to the needs of a website and brand and are further extended through third party technology and services

Media APIs - Rich suite of APIs that enable a new contextual publishing model, allowing producers to tightly integrate video with other editorial content and social media for improved SEO and increased viewer engagement and ad inventory

Dynamic Delivery - Powerful new way of dynamically adjusting the bit rate of the video streams to ensure the highest quality video given the user’s bandwidth conditions

Brightcove 3 is an open platform designed to ease integration with third-party web technologies. The company plans to fuel further innovation in online video and rich media publishing through its fast-growing ecosystem of development partners and services. These companies add to the flexibility of Brightcove 3 by giving customers more ways to address their unique challenges and needs.

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