Burst Media today introduced the BurstVideo InBanner ad unit and the Burst Video Channel. BurstVideo InBanner allows advertisers to use existing video assets to deliver a flawless advertising experience with sight, sound and motion next to high-quality web content. Furthermore, the BurstVideo InBanner unit is a customizable stand-alone advertising unit, independent of video content, which once played, leaves behind a brand image that reinforces the advertiser’s message. Burst will distribute the video content across an available inventory of over 200 million impressions per month through its new Burst Video Channel.

The BurstVideo InBanner unit is part of Burst’s commitment to provide web publishers and advertisers with cutting-edge advertising solutions. The BurstVideo InBanner unit was developed in collaboration with PointRoll, a developer of rich media technology solutions. Burst Media is one of the first ad networks to be included in PointRoll’s Included Program. The relationship enables Burst and PointRoll to offer streamlined campaign execution to advertisers and agencies looking to place rich media advertisements across Burst’s network of quality web sites.

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