CBS and 1-800-FLOWERS.COM team up to create ‘Ex-Day’
The CBS Marketing Group and 1-800-FLOWERS.COM announced an initiative to create “Ex Day,” a brand new holiday on October 16th designed to “let love bloom again” and bring new life to past relationships through an Ex Bouquet.
Inspired by the new CBS series The Ex List, the bouquets give those who long for the good old days with an ex an easy and fun way to reconnect with a past romantic interest. Tapping into an American impulse to reconnect with a past love, the Ex Bouquet sends a heartfelt and understated message and can be delivered same day at the click of a mouse, thereby eliminating the stress of an awkward “ex encounter.”
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That’s absurd; so cbs and 800 flowers are actually condoning us to reach out to our past lovers? what about our current ones? how is that fair to them?
By AR on October 15, 2008 1:30 pm