For the first time, CBSSports.com, in partnership with CBS Sports, CBS College Sports Network and the NCAA will provide a live online broadcast of the Final Four and Championship game of the NCAA Division I Men’s Basketball Championship via their NCAA March Madness on Demand video player. It will be the first time ever that a major U.S. sporting event has been shown live and in its entirety on the Internet.

Traffic figures for NCAA March Madness on Demand for the first eight days (First Round through Elite 8) of the NCAA Division I Men’s Basketball Championship have shown tremendous growth year-over-year. In total, there have been 4,333,207 total unique visitors to the NCAA March Madness on Demand video player, a 147% increase over 2007 figures. (1,753,192 unique visitors).

A large factor in the year-over-year traffic escalation with NCAA March Madness on Demand is the decision CBSSports.com made to drop registration requirements for the product, giving fans immediate admission to the video player.

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