Thumbplay announced a deal with Clear Channel Radio to roll out customized mobile content stores across more than 650 of its local music stations’ web sites, plus several more news and sports stations, throughout 2008.

Thumbplay’s content is contextually featured in areas including the ‘Just Played’ box and ‘Top 20 On Demand’ lists on all participating local radio stations’ home pages. In addition, links to the mobile content store are found in the ‘Last 10 Played’ playlist on each site. This enables listeners who like songs heard on these stations to purchase them as ringtones for more than 2,000 supported handsets across all major U.S. wireless carriers.

As part of the integration, each radio station site will host a customized store featuring format-appropriate mobile content. Thumbplay also developed a customizable widget allowing DJs at each station to choose their favorite ringtones and update those selections themselves online.

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