Collarity announced the release of its video optimization platform that enables publishers to effectively monetize their content. Collarity leverages the interaction between the publisher’s rich-media, their content, ads and their users for optimal content consumption and monetization. The service exploits the behavioral patterns of an entire website audience rather than manually selected tags, metadata and labels, and therefore is an extremely effective platform for video content and ad targeting.

The Collarity platform operates as a web service connected to the web publisher’s site and provides visitors search results, recommendations and ads based on media consumption and ad response patterns of previous visitors. This anonymous data is the foundation of a behavioral relevance that utilizes implicit user communities. This is then designed to rank search results, generate recommendations (“users who liked this, also liked this”), and target advertising. This behavioral layer is used in conjunction with any meta data or audio transcript files to provide highly accurate video search results driving higher page views and higher ad click-through rates.

Collarity, with customers including FOX TV stations and V-me media cable network, has successfully provided millions of web visitors with improved methods to search and discover video content.

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