According to the National Center for Missing & Exploited Children (NCMEC), it’s important for families to have conversations about serious subjects like safety while doing something positive together – like cooking. Just in time for June, which is National Internet Safety Month, Red Robin Gourmet Burgers, Inc. (Red Robin) and NCMEC have teamed up to provide families with a resource to discuss the rewards and risks of Internet use – “The Next Gourmet Burger Kids’ Recipe Contest” Cookbook. The new cookbook is filled with tasty kid-invented gourmet burger recipes and important NCMEC Internet safety tips. The cookbook will be sold for $5 online at www.redrobin.com until Aug. 10, 2008, and profits will benefit NCMEC.

According to NCMEC’s latest online victimization research, approximately one in seven of the youth online, ages 10 to 17-years-old, has received a sexual solicitation on the Internet. As summer is the time when kids nationwide typically spend more time surfing the Internet, learning now how to successfully approach the topic of online safety can help families protect their kids and keep them safer.

We only hope that the mission is not lost with the business of selling the cookbook.

Related posts:

1. InternetSafety.com partners with Australian Government to keep families safe online
2. MySpace to promote industry-wide Internet safety principles
3. Girl Scouts of the USA, Microsoft launch online safety campaign
4. Tween destination imbee.com expands offerings during Internet Safety Month
5. BigOven Cookbook Application built using Sharedbook API

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