Cowboy is expanding its role with Disaboom, the online community for people living with or directly affected by disabilities or functional limitations.

Cowboy was originally named Disaboom’s agency of record in July 2007 and developed a comprehensive digital advertising campaign. The campaign featured a series of videos and advertisements which work to tear down the stereotypes around individuals with disabilities.

As Disaboom’s agency of record, Cowboy is developing Disaboom’s new core product strategy and position in the marketplace. Cowboy is implementing an innovative content strategy and building a new social networking platform to better serve and retain interest among disabled individuals as well as their caregivers. Cowboy will also be launching a major online marketing effort to support the Disaboom brand.

Related posts:

1. Disaboom acquires Lovebyrd.com
2. Disaboom announces content licensing agreement with Mayo Clinic
3. Disaboom announces first online advertising agreement as it prepares for launch
4. Disaboom’s expanded entertainment section focuses on people ith disabilities in mainstream meadia
5. Disaboom.com expands coverage on dating and relationships for people with disabilities