DoubleClick announced a new high-definition (HD) video feature to enable advertisers to create and deliver online ad campaigns with High Definition-quality video in full screen. DoubleClick Rich Media enabled HD Video through support of the latest Adobe Flash technology, which improves video performance while decreasing video file sizes for video used in online rich media ad campaigns. Epson is the first company to implement DoubleClick Rich Media with HD Video as part of its whimsical “Epsonality” ad campaign, created by Butler, Shine, Stern & Partners (BSSP).

The new DoubleClick Rich Media HD Video feature with support for Adobe Flash Player 9 makes it possible to launch full screen video in HD quality from within a banner ad unit without degradation of quality or excessive download times. With this feature advertisers can showcase their message in HD Video within a DoubleClick Rich Media campaign.

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