eBay acquires top classified sites in Denmark
eBay Inc. has acquired Den Bla Avis and BilBasen, providers of leading online classifieds sites in Denmark for approximately $390 million. The addition of Den Bla Avis and BilBasen to eBay’s global classifieds portfolio positions the company as a leader in the online classifieds market in Denmark and further strengthens the company’s world-leading portfolio of online classifieds sites. eBay’s online classifieds business now has a presence in more than 20 countries and 1,000 cities.
Larry Illg, general manager with eBay global classifieds, will head eBay’s business in Denmark and will lead the integration of Den Bla Avis and BilBasen into the global classifieds portfolio. eBay plans to use its experience in building online communities around the world to grow user traffic to dba.dk and bilbasen.dk. Den Bla Avis and BilBasen will maintain offices in Aarhus and Copenhagen, Denmark.
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