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Eventful secures $10 million from Telefonica

Eventful has raised $10 million from lead investor Telefónica and existing investors, Draper Fisher Jurvetson and Bay Partners.

Eventful will use the capital to extend its leadership position in the local events space through expanding sales and marketing, increasing its lead in the mobile channel and exploring international expansion opportunities.

“The strength and diversity of Eventful’s business, along with the proven ability of its executive team to create technologies that attract millions of users, make Eventful precisely the sort of investment we look for,” said Russ Shaw, Telefónica’s Global Director of Innovation.

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